Investment Strategy

Graycliff Capital Partners is a dynamic, data-driven strategic real estate investment firm.

billion

Real Estate Investments Complete

million

Equity Raised

units

Managed across 50 historic properties

Our Assets

Graycliff makes investment decisions based on three key objectives:

01. Growth

02. Supply & Demand

03. Barriers to Entry

Our success can be attributed to key practices:

Alignment of Interest

Graycliff’s principals, employees, and key operating partners invest in every Graycliff investment. The principals of Graycliff have always led with the philosophy to align the interests of the firm with those who entrust the firm with their money. This approach means every Graycliff strategy is pursued from an investor’s perspective to achieve the best results possible.

Concentrating on the Right Deals

Graycliff utilizes both macro and micro economic data to support the acquisition and development of well located, high-quality, multi-family assets. The use of data is a proven way Graycliff has a track record of identifying trends that lead to successful investments. This analysis is critical for making investment decisions and looks at the current health of the rental market including: market variance, current absorption rate, and development pipeline.

Targeted Location Identification

By pursuing value-add investment opportunities in high growth markets, we acquire assets in areas with increasing population, income and employment. These are high-value, high-quality locations that are exceptionally marketable in respect to escalating demand in the multi-family housing market. Graycliff also digs into the detail behind the growth to ascertain its sustainability. They analyze what is driving the growth, the diversification of the growth, and what types of jobs are being created.

Graycliff’s Core Competencies

Our principals have experience in each facet of the investment strategy including real estate valuation, asset management and construction as well as debt and structured transactions. A core competency of Graycliff is debt and equity capital markets execution. Capital markets includes real estate valuation, in depth knowledge of debt markets, and structuring of the investment’s various components. Capital markets also includes asset management to execute the business plan and make the day to day decisions that culminate in a successful exit.

Strategic Partners

The President of our property management affiliate, NHE, is our principal Taylor Davis. NHE is a full-service real estate company with more than 30 years of real estate experience and over 20 years in multifamily community management expertise. Execution ultimately comes down to the “boots on the ground,” the professionals responsible every day for the management. Property management is a people business, so the ability to select the right people and the oversight of the many employees is critical to a successful outcome.

The President of our construction affiliate, Creative Builders, is our principal Will McCauley. Established over 40 years ago, Creative Builders is an experienced, award-winning general contracting company which provides comprehensive project management expertise in a wide range of industries. Fundamentally, real estate is a physical structure of “bricks and sticks.” Knowledge of how properties are built allows Graycliff to carefully assess each individual investment to plan for the future needs of the physical asset. Additionally, Graycliff is an active developer with current knowledge of replacement costs, which is a major factor in many investment decisions.

Secure Accessible Information

Graycliff offers a secure personal investment portal to each investor that provides detailed information for their individual portfolios. The portal is available 24 hours a day and information is automatically updated on daily basis to ensure a current and accurate representation of their portfolio is presented. We also offer a secured private link to each individual investor as an additional layer of security. Our goal is to provide investors with an easily accessible, safe and reliable method to access their information.